Social Media Strategies for Artists: Being Followed, Being Found
In partnership with Nobechi Creative
How many people can you reach by pushing a button? Do the sheer numbers matter, or the people behind the numbers? Are your efforts in having a presence online better served by being “followed” by a broad audience, or by strategically posting with searchable hashtags towards being “found” by curators, gallerists, art consultants, photo researchers and private collectors searching for specific visual content? Can you - should you - have an on-line presence to satisfy both audiences?
In this illustrated lecture Mary Virginia Swanson introduces strategies for using social media platforms including Instagram to engage followers in your creative practice and move your career forward. Time will be allocated for a Q&A period.